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Why do TikTok followers decrease by themselves (And How to Increase it)

Written by MEgateam

March 6, 2024

TikTok, with its captivating short-form videos, helps creators and businesses to showcase their talent, products, or services to a vast audience. But some users notice that their follower count goes down for no clear reason.

Here, we’ll look into why your TikTok followers have decreased and share helpful tips on how to fix the situation.

We’ll show you how to increase your engagement and get back your followers, and maybe even gain more!

6 Reasons Why do TikTok followers decrease by themselves 

In this section, we’ll explore the reasons behind this mysterious follower dropdown. Let’s uncover the secrets of decreasing TikTok followers!

1. Content Consistency and Quality

One of the primary reasons followers may decrease is due to inconsistency in posting content or a decline in the quality of your videos. TikTok’s algorithm favors creators who are consistent in posting fresh and engaging content. 

If you see a decrease in social media followers, you need to rethink how you share your content. Keep posting regularly and share captivating videos that entertain, educate, or assist your target audience. This will strengthen the connection you have with your audience.

Consistency and Quality Tips:

  • Create a content calendar to plan your posts ahead of time.
  • Pay attention to trending topics and challenges to stay relevant.
  • Invest in good lighting and audio equipment for better production quality.

2. Lack of Audience Engagement

Audience engagement plays a crucial role in retaining and growing your TikTok followers. If your videos receive little to no interaction, such as likes, comments, and shares, the algorithm may perceive your content as less relevant to your followers. 

Make your audience more involved by asking questions, inviting them to join challenges, and replying to their comments quickly. When your audience feels more engaged, they are more likely to stay and support what you share.

Tips to Increase Engagement:

  • Respond to comments with genuine and thoughtful replies.
  • Host interactive live sessions to connect with your audience in real-time.
  • Use on-screen texts and call-to-action buttons to prompt viewers to engage.

3. Irrelevant or Repetitive Content

To keep your followers interested, make sure you share content that fits your niche or brand. Avoid posting things that don’t matter or are too repetitive, as it might make people lose interest in what you share.

Analyze your TikTok analytics to identify which content performs best and resonates with your followers. Use this data to create fresh and diverse content that caters to your audience’s interests and preferences.

Creating Relevant and Diverse Content:

  • Conduct audience surveys or polls to understand what your followers want to see.
  • Experiment with different video formats, such as tutorials, vlogs, and challenges.
  • Collaborate with other creators to bring fresh perspectives to your content.

4. Lack of Value and Authenticity

TikTok users appreciate authenticity and content that provides value. If your videos lack substance or feel inauthentic, it can lead to follower attrition. 

Ensure that your content showcases your unique personality, style, or expertise while adding value to your viewers’ lives. 

Whether it’s sharing tips, knowledge, or entertaining skits, authenticity and value-driven content can strengthen your bond with your audience.

Adding Value and Being Authentic:

  • Share personal stories or experiences that resonate with your followers.
  • Provide helpful tips, tricks, or life hacks related to your niche or industry.
  • Highlight the human side of your brand by introducing team members or behind-the-scenes moments.

5. Inactive or Ghost Followers

Not all followers on TikTok are actively engaged users. Some accounts may follow you but rarely interact with your content. While having a high follower count may look impressive, it’s crucial to focus on building an engaged community. 

As you work on improving your content and engagement, you will see a decrease in followers from inactive or ghost accounts. Don’t be disheartened by this; instead, focus on cultivating genuine connections with your active audience.

Managing Inactive Followers:

  • Conduct follower cleanups periodically to remove inactive accounts.
  • Encourage your engaged followers to share your content with their friends and followers.
  • Use TikTok’s analytics to identify your most engaged followers and acknowledge their support.

6. Changes in TikTok’s Algorithm

TikTok’s algorithm is continually evolving to improve user experience and content discovery. Modifications in the algorithm can impact how your videos are shared and viewed by your followers. 

If you see a sudden decrease in the number of your followers, it could be because the platform’s algorithm has been altered. Stay informed about TikTok’s updates and adjust your content strategy accordingly.

Adapting to Algorithm Changes:

  • Follow TikTok’s official blog or social media channels to stay updated on algorithm changes.
  • Test different content formats and analyze their performance to understand what works best.
  • Engage with trending challenges and use popular sounds to align with the current algorithm’s preferences.

Handling the Decrease in Followers

Experiencing a decline in followers can be discouraging, but it’s essential to stay positive and proactive. Here’s how to handle the decrease and turn things around:

  • Analyze Your Analytics: Dive into your TikTok analytics to understand which videos perform well and which ones underperform. Use this data to optimize your content strategy.
  • Engage with Your Audience: Interact with your followers regularly. Respond to comments, answer questions, and acknowledge their support.
  • Experiment with New Content: Try different types of content to keep things interesting and exciting.
  • Collaborate with Other Creators: Work together with other creators to reach more people and find new audiences.

Tips for Getting More Engagement and Follower Count

Now you’re dealing with follower decrement. Let’s find out how to get more engagement for growing your follower count!

  • Consistency is Key: Don’t forget to maintain a consistent posting schedule. It will help keep your audience engaged and coming back for more.
  • Create Shareable Content: Craft content that encourages sharing, such as challenges, trends, or relatable skits.
  • Leverage Trending Hashtags: Make your posts more visible by using popular and relevant hashtags that are trending.
  • Collaborate with Influencers: Work together with popular social media users in your field to share and promote each other’s content.
  • Utilize TikTok’s Features: Experiment with TikTok’s interactive features like duets, stitches, and filters to engage with your audience creatively.
  • Engage with the TikTok Community: Engage with other creators and viewers by liking, commenting, and following accounts that align with your interests.

How a TikTok Management Agency Can Help You Increase Your Followers

Overwhelmed with TikTok? You can get help from an agency that houses a bunch of experts in growth strategies and Tiktok management. As a leading SMM Agency in Indonesia, M.E. SMM agency specializes in that to help you achieve your goals efficiently. 

An agency will help you make a ton of positive changes through:

  • Making a plan and creating content: 

Our team at M.E. Social Media Management can create a special plan for your brand. This plan will match your goals and connect well with the people you want to reach.

  • Engaging with your audience and building a community:

We’ll manage interactions with your followers, respond to comments, and create a strong community around your brand on TikTok.

  • Analyzing trends and improving your content:

Keeping up with TikTok trends is important, and we can assist you in finding the latest trends and popular hashtags to get more visibility.

  • Understanding your data and tracking performance:

We’ll study your TikTok performance data and use that information to make smart decisions that will improve your engagement and attract more followers.

  • Collaborating with influencers:

Using our network, we will assist you team up with popular influencers. That’ll help you to reach a vast audience and grow new followers.


Experiencing a decrease in TikTok followers is a common challenge that creators and businesses face. There are ways to make things better on social media. 

Share engaging content to boost your social media presence. Moreover, be authentic, interact with followers, and use smart tactics. 

Building an active community takes time, so persist and create appealing content.

Why are my TikTok followers decreasing suddenly?

Possible reasons include inconsistent posting, declining content quality, and changes in TikTok’s algorithm.

How can I prevent further decreases in my follower count?

Stay consistent with posting, engage with your audience, and deliver high-quality content.

Should I be concerned about inactive followers?

Inactive followers won’t harm your account. Aim for an engaged community and do occasional follower cleanups to stay relevant.

How can I identify which content resonates best with my audience?

Use TikTok’s analytics to identify top-performing videos. Identify popular videos in terms of likes, comments, and shares.

What can I do if my videos receive little to no engagement?

Use on-screen texts, call-to-action buttons, and participate in trending challenges.

When should I consider seeking assistance from a SMM agency?

If handling your account becomes overwhelming, you can ask a SMM agency for help. They’ll optimize content and boost growth.

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